So I'm a registered nurse, and I work with Dr. Kobienia here in this practice doing his neurotoxin injections and his dermal filler injections. So day to day, when I enter the practice, I will see a full day of patients, and my role is to keep them beautiful. So they'll come in, talk about skin care, talk about lasers, and my role is not only consulting them and coaching them in the right direction, but also to administer both the neurotoxin, neuromodulator family of products, and also the dermal filler products into their faces.
The neurotoxin family, or neuromodulator family as we call it, is a family of products that Botox, Dysport, and Xeomin are three that are on our U.S. market today. When we put those in the patients' faces, they will usually come and request Botox or Dysport, whichever one they're more comfortable with. When we place them, we'll put them in a muscle to basically quiet or relax that muscle so the expression isn't as intent, and therefore the lines in the skin will become more relaxed. So that is one family of products that we use a great deal. It is right now one of the most popular injectable products in the U.S. with all the journal and the studies that are done.
The other family of products that I use a lot are dermal fillers, and those products are used mainly hyaluronic acid on the market, probably the most popular. Hyaluronic acid is something your skin produces, and it's very natural to you. It's a sugar molecule. We place it under the skin to plump up a valley so that the valley looks less intent and the line looks smoother.
There's a lot of discussion about prevention and the possibility that we can help avoid the face lift at a younger age. I've worked in this industry for 26 years, and 26 years ago, women 45 years old were having their faces cut and pulled, because that's really the only option that we had other than collagen. And today, we see women waiting until they're 60, sometimes, to have their face lift because they've maintained with injectables, with skin care, with lasers, before their first lift. So if it can buy us 15 years or 20 years, it's a fantastic way to prevent that day from occurring if we need it.
Our plastic surgeons are more than happy to wait, because if we can wait a little bit for that scarring to appear on a woman's face, which is usually minimal now, it's just nice to be able to prevent and to preclude that.